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About

I’m a passionate designer from Taiwan specializing in UI/UX, branding, graphics, and more. I enjoy crafting design solutions that drive business growth and enhance user experiences, with a recent focus on impactful software products.

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Aydin Ku

With 10+ years of design experience in both B2B and B2C field, cross large companies, agency and design firm, expertise in digital design field, UI/ UX design, visual/graphic design, content design, print design, advertising design, and corporate identity.

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Experienced in brand management and art direction setting, strongly lead design center and supervise design results to meet business purpose and follow brand guideline, including aesthetics, app interface, webpage layout, package, color, typography, etc.

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I frequently study and utilize AIGC tools such as MidJourney, Runway, Luma, and Haiper, applying these AI generation technologies in my design work, particularly in the creation of main visual designs  and content materials within software. By using AI to assist in generating images and visual elements, I have effectively improved design efficiency, shortened production time, while maintaining design quality and creativity. These tools allow me to quickly iterate and test different visual concepts in design projects, offering more innovative solutions for various design needs.

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These tools empower me to quickly iterate and experiment with various visual concepts, making it easier to tailor designs to specific project needs. Whether I’m crafting key visual elements or developing engaging content for software interfaces, AI generation technologies enable me to provide more innovative and flexible design solutions.

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Path in design life

More details on my Linkedin.

  • LinkedIn

ASUS

Senior UI Design Manager / User Experience Div. Design Ctr.

Apr 2024 - Present

At the User Experience (UE) department of the ASUS Design Center, I focused on UE design for consumer products, with a particular emphasis on optimizing the user experience of laptops. Collaborating closely with UX planners and the Industrial Design (ID) team, I adopted a user-centered design approach to deliver intuitive and comprehensive solutions.

 

My responsibilities included conducting competitive analysis, identifying design opportunities, and proposing strategic design recommendations through creator-focused software solutions. I worked alongside UX planners to optimize the user experience of the ProArt software series, aiming to meet the diverse needs of creators, enhance cross-device consistency, and continuously improve the design based on user feedback.

 

I continuously learn and apply various AI tools while staying up to date with the latest AI developments. This allows me to improve design efficiency and professional capabilities, while actively exploring how AI can be integrated into ASUS creator products to drive innovation and strengthen market competitiveness.

CyberLink

Senior Design Manager / Head of Design Center

Responsible for UI/UX design, Visual, and Content teams.

July 2016 - June 2023

Create concepts through brand strategy, led, managed, and assisted team to create and execute assigned work; supervised, and maintained quality check on all materials created, to meet company or sales purpose.

Team leadership and multiple tasks management:
Led and managed UI Design team, Visual Design team and Content Design team, these three teams as CyberLink design center. Coached designers by offering support with multiple projects. Managed multiple tasks with strong attention to detail and ensure quality on all materials created.

Design direction managing and supervise the results:
Including main visual for all product line and various aspect design.

ATEN International

Design communication /

Apr 2011 - Oct 2015

UDN Group Advertising

Art Director /

Jan 2009 - Mar 2011

智圓行方 Advertising

Art Director /

Dec 2006 - Dec 2008

特一國際設計 Totalbrand+Totaldesign

Designer /

July 2005 - Nov 2006

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Lead the UI/UX team in collaborative software projects, achieving multiple awards.

â­‘ PowerDirector App 

‧ Taiwan Excellence Awards of 2022

‧ Taiwan Excellence Silver Awards of 2021

‧ Google Play “Best App of the Year” award of 2016, 2017, 2020

‧ Google Play “Editors’ Choice” award of 2018

â­‘ ActionDirector App 

‧ Google Play “Editors’ Choice” award of 2018

‧ Google Play “Most Entertaining” app among “Best of 2017

‧ Google Play “Most Innovative” app among “Best of 2017

‧ Google Play “Best App of the Year” award of 2016

â­‘ Promeo App (AdDirector)  

‧ Google Play “Best Hidden Gem” award of 2020

â­‘ PhotoDirector App 

Google Play Ranking first in consumer satisfaction with the highest average rating of 4.7 in the photo editing category.

â­‘ U messenger App

‧ Taiwan Excellence Awards of 2020

â­‘ Desktop software

PowerDirector, PhotoDirector, and PowerDVD are all consistently won PC Magazine "Editor's Choice Award" and “Taiwan Excellence Awards”.

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