PowerDirector 365 product page

PowerDirector is a powerful video editing software. In the previous design of the product page, the focus was primarily on functional explanations, with static images and text placed on the sides. To align with current trends in web design and enhance interactivity with viewers, we underwent a redesign in the third quarter of 2013.

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The new design embraced a full-page approach, utilizing the entire screen to create a captivating user experience. By incorporating visually striking imagery and dynamic videos, we aimed to effectively capture users' attention and spark their interest. Additionally, we conducted a comprehensive analysis and comparison of competitors' web pages, enabling us to make necessary improvements that resulted in better user attraction and increased sales.